Advanced Planning Manager,
Camino del Sol Funeral
Chapel and Cremation
I feel like this way of thinking can be applied to the funeral industry as well. It seems to me that the same message is conveyed over and over again, but not much seems to change. We tire from the struggle to champion our cause.
I recently finished reading a Consumer Connection report from Costco which suggested that families who have lost a loved one buy their own casket or urn, and bring it to the funeral home. They also suggest that families shop around to get three “quotes.” The whole article portrayed funeral professionals to be economic opportunists. It focused solely on the merchandise and very little on the help we can provide families. It was so disheartening! What should we do? Should we just give up and not fight for our cause? My answer to that question is a resounding, “No!” What would have happened if Ben Franklin or Thomas Jefferson just gave up? What if they said, “It’s just too hard to change this, I’m done!” The cost to us would have been great. We would not have been able to win our independence. The American Dream would have been just that, a dream.
As a profession, we understand what values are important to us and our families. We talk to each other, we disagree and sometimes there’s shouting and walking away. But, let us remember it’s all a part of the process. We must stay the course and fight for our industry just as our Founding Fathers did for our nation. Our industry has great value. Let’s continue the fight to solidify the changes we know must happen.
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.