Friday, May 20, 2016

How are you changing our industry?

Donna Darby-Walthall,
Chief Financial Officer
“Because that's how we have always done it.” How often have you heard that come from the mouth of professionals in our industry? To me, it is frustrating. Over the past ten years, I have watched the funeral industry change dramatically, and it’s time we shake things up to keep things moving in the right direction.

Change can be seen as a bad word to some people, but there is great value in change. We just need everyone in our industry to see it. The changes you make can be as simple as incorporating an Appliqué into your product offering. Or something as drastic as getting rid of all your miniature samples and replacing them with wall graphics. To some, this could be scary, but it shouldn’t be.

At Sunset Funeral Home in Champaign, Illinois, we recently held a “Have the Talk of a Lifetime” ladies luncheon and style show. While we were promoting the event by hanging flyers, I overheard a woman say, “What? A style show at a funeral home?” I say absolutely. It was a great opportunity to bring people unfamiliar with our services into our facility and teach them about preplanning. Not only did we get to show off our funeral home, but those that attended had a great time. We will do it again.

This is what I am talking about. These are the kind of things we need to be doing to change the way we have always done them. If you’re an “out-of-the-box” thinker as well, we would love to hear your ideas. Give us a call at 800.637.1992, and together we will shake things up.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at

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