Monday, May 16, 2016

Do you see what your customers are seeing?

John Albers,
Plant Manager
If a picture is worth a thousand words, then, in my opinion, seeing it in person should be worth a million. Recently, a dealer approached me during his Trigard University visit about making a change to one of our products. During our discussion, it was difficult for me to understand exactly what he wanted. But when we looked at the exact product he was referring to, it became clear. By seeing the product in question, we both understood what each other needed.

I strongly believe that seeing first-hand what our customers are dealing with makes their situation more relatable. For instance, when vault dealers visit their customers they get to talk to them in person and learn first-hand about any issues they may be having. The same applies to our funeral homes and cemeteries. The more funeral directors and cemeterians interact with the people in their community, the more they know about what they need and want.

At Trigard, we offer our vault dealers, funeral home and cemetery customers the opportunity to visit us and see how we operate through our Trigard University program. By seeing how we work on a daily basis, you get a better understanding of what we do.

If you are interested in participating in Trigard University, give our Customer Service team a call at 800.637.1992 for more information.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at

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