Vice President of
I am sure the majority of us can agree that times have changed, and so have the consumer’s demands and expectations. When I started in this industry, a funeral arrangement typically consisted of the scheduling of service times and presenting and selling of merchandise. It was a repetitive and predictable process.
Today, families have so many options, they don’t know what they want for their loved one. As cremation rates increase and the industry continues to change, so should our presentation styles. So what do we need to do? As funeral professionals trying to help the families we serve, we need to simply listen. We need to listen to the family in their time of need and give them what they need.
When you change your presentation style by really listening to the families you serve, you will have more satisfied families. And, when you have satisfied families, you more than likely will have better profits. It’s a win-win for everyone.
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.