Friday, September 4, 2015

What are your long-term goals?

John Albers,
Plant Manager
When the school year starts and the fall weather begins showing its face, it reminds me that the end of the year is just around the corner. So, why does that matter? It is only September. This matters because it is the perfect time of year to begin thinking about our goals for the next year and maybe even long term.

Do you have long-term business goals in place? Do you work in a business culture that encourages strategic planning? Are you only working “In” the business and not “On” the business? If you don’t have an answer for these questions or you don’t like the answer you do have, then maybe it’s time to step back from the daily grind and consider creating a vision for the future.

At Trigard Convention in Indianapolis, I was given the opportunity to meet many of you for the first time. I learned a lot about this industry as well as about you. One fascinating thing that I brought back with me is the vault dealer’s positive approach towards some of the skepticism that exists in the burial industry. I have brought that back to our offices and I try to encourage our staff to have a positive attitude toward strategic planning. I believe it will better support the customer and improve the quality for the customer. I realize this is a marathon and not a sprint. We’re embarking on a journey of continuous improvement which requires small improvements over the life of the company. This will help your company have a long and prosperous future.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at

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