Friday, August 7, 2015

What does it take to be successful?

Rich Darby,
Chief Operating Officer
How many of you spend hours researching the internet, looking at excel spreadsheets and analyzing the ways to success?  How many of you are at your wit’s end trying to figure out what it takes to be successful in today’s marketplace?  I have a very simple solution for you and it only consists of 2 simple points:
  • Define what type of business you want to be
  • Outwork everyone else in that industry
In this fast paced world, we are so busy trying to compete with our competitors that we forget what kind of business we want to be. Do you want to be the type of company that low balls their prices? Do you want to be an internet company? Or do you want to be the local company down the street? Whatever type of business you choose to be, stick to it. Don’t waiver and don’t go against your gut. Be exactly who you want to be. Be committed, stand firm and be strong. Understand that the road to success is full of bumps, but true leaders will always prevail. Go to bed each and every night knowing that the path you have chosen is best suited for you and your growth.

Once you have defined your type of business, WORK it! There is no advertising campaign, pricing scheme, product display or magic potion that can outperform good old fashioned sweat equity. Today’s consumer appreciates great service. They place a high value on a great experience. They will seek out and pay more money if they find value in the company and business model you have built. I challenge each and every one of you to sit at your desk today and formulate a new plan that involves going the extra mile, going above and beyond, doing more than anyone else. Put that program together and the excel spreadsheets will automatically take care of themselves.

I want to thank each and every one of you for being faithful readers of our articles. We truly appreciate all the great feedback we receive from you. Until next time. Keep calm and work on!

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at

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