Chief Operating Officer
- Define what type of business you want to be
- Outwork everyone else in that industry
Once you have defined your type of business, WORK it! There is no advertising campaign, pricing scheme, product display or magic potion that can outperform good old fashioned sweat equity. Today’s consumer appreciates great service. They place a high value on a great experience. They will seek out and pay more money if they find value in the company and business model you have built. I challenge each and every one of you to sit at your desk today and formulate a new plan that involves going the extra mile, going above and beyond, doing more than anyone else. Put that program together and the excel spreadsheets will automatically take care of themselves.
I want to thank each and every one of you for being faithful readers of our articles. We truly appreciate all the great feedback we receive from you. Until next time. Keep calm and work on!
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.