Monday, July 20, 2015

Are you ready to go public?

Linda Darby-Dowers,
Chief Executive Officer
If you haven’t heard of "Have the Talk of a Lifetime" by now, then you haven’t been reading my articles in Trigard Tuesdays. This campaign makes me so excited for the future of our industry. And, it is about to get even better! Until now, we have been sending the message of “Have the Talk of a Lifetime” through a grassroots effort across the funeral and memorialization industry. Now, we are introducing a brand new public awareness campaign and reaching out directly to the public.

Can you tell I am excited? I hope so, because the number of people we will touch with this campaign will truly be amazing. We will be educating families on the importance of what we do and why we do it, all while helping them with their journey of healthy healing.

You may be asking, “What does this campaign do for me?” Whether you're a funeral home, vault dealer or cemetery, your customers look to you as a resource and the tools provided to you through the campaign helps get the conversation started. The “Have the Talk of a Lifetime” campaign reintroduces the heart into our industry, which is where we need to focus, no matter our role.

Are you ready? Are you ready to answer questions about the campaign? Are you ready to talk passionately about healthy healing? If you need a refresher on everything the “Have the Talk of a Lifetime” campaign has to offer the families we serve, visit FAMIC’s website. As a member of the Trigard family, you get free access to tools to help you educate yourself as well as your community. Just call our Customer Service team at 800.637.1992 for the login information. I encourage you to start thinking of ways to incorporate the “Have the Talk” campaign into your daily business efforts. You won’t regret it!

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at

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