Friday, June 12, 2015

Why do you do it?

Brodie Krause,
IT Manager
I used to work in a corporate environment. My tasks were largely the same as they are now, but the whole environment was shaped around strengthening the company’s bottom line. We were in the widget business. Selling widgets for the biggest profit, with the least amount of overhead, was what it was all about. When things got tough, I would often ask myself, “Why am I doing this?” and I would really have to strain for an answer.

Fast-forward a few years. I recently received a message from a friend whose family had been served by our funeral home. They thanked me generously for the care and support their family received from our staff. This is why I love what I do and where I do it. I’m the IT guy. I wasn’t directly involved in any of the preparations for this family, but because I’m part of this team, I get to work each day towards the goal of satisfying and comforting families. My work supports those who in turn support grieving families.

When you get caught in the whirlwind of your day-to-day business, do you find yourself wondering why you’re doing it? Do you sometimes find your motivation lost in the minutia of taking orders, digging holes or pouring concrete? Last week, our Creative Director, Julia Sullivan shared a common story about a family’s horrible experience regarding the burial of their loved one. Think about those families who, in their grief, are placing their trust in your team to make sure their loved one is interred respectfully.

My friend thanked me because their family felt loved and respected as they went through the initial grief and memorialization process. I want to take a moment to extend that gratitude to you, as members of the greater Trigard team of dealers.  My friend’s family thanks you, as do all the other families whose trust falls in your hands each day.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at

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