Teach families the difference

Julia Sullivan,
Creative Director

I recently heard about a cemetery that was sued when a woman discovered that her loved one had been buried in an outer burial container with holes in the bottom. Even without being there, you and I know that it was most likely a concrete box (described as a “grave liner”), and she might have even been told that it was required by the cemetery. But that’s likely where the conversation ended.

I don’t know the details of the conversations that were had, but I know that the family is upset, the cemetery is stressed and the media is involved. All of it could have been prevented with a one-minute conversation.

I think about the number of families across the country who have chosen a concrete box instead of a lined, sealed burial vault. I realize it can be because of financial reasons, which I respect and can sympathize with. But how many families end up with a concrete box with holes in the bottom because they didn't understand the difference?

Make sure this never happens to a family you serve.

• Add our one-page Outer Burial Container Product Limitation Disclosure to your standard forms to clearly explain the difference 
• Give families our What’s the Difference sales sheet so they can visualize the differences between vaults and non-vaults
• Print our pocket-sized scripting card to help you have the conversation during arrangements
• Order a What’s the Difference poster from us by calling 800.637.1992. Adding it to your selection room can make all the difference.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.