Monday, April 6, 2015

The "Logo Police" are looking for offenders

Julia Sullivan, Creative Director

When I was a kid, my best friend was called the "Cookie Sheriff" in her house. She was devoted to fairness and would keep track of how many cookies each family member had, insisting that they were divided equally.

At Trigard, the marketing team is known as the "Logo Police." You should see the look on my face when I find a brochure with outdated pictures still in circulation. If I came to your funeral home, cemetery or vault plant, would I be issuing lots of tickets for improper logo usage?

Whether it’s online, in printed materials or in your selection room, we want to be sure that the Trigard brand is being represented consistently and appropriately. We are constantly updating our product pictures and tent setup photos to be sure they look their very best.

How do you be sure you're on track? Whether you're a vault dealer, funeral home or cemetery, email orders@trigard.com. Our Customer Service team will send you a link to a folder containing all of our current images. It's the only way to be sure that the "Logo Police" won't come calling!


This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

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