Monday, March 30, 2015

What if you can't see the whole staircase?

Linda Darby-Dowers,
Chief Executive Officer
I read a quote the other day by Martin Luther King, Jr. “Faith is taking the first step when you can’t see the whole staircase.”  I just love that quote! I have been talking with members of our profession at all levels about the Have the Talk of a Lifetime consumer awareness campaign and the quote really resonates.

I have spent a large portion of my career watching this profession become so segmented that we spent more time fighting amongst each other than we do paying attention to how we can work together to meet the needs of the families we serve. I love the Have the Talk of a Lifetime campaign because it gives the funeral and memorialization industry one voice, sharing one message, which can impact our future. That excites me! We have the opportunity to lead this unprecedented step...one at a time!

I know that trying something new, like sharing the message of the campaign created by FAMIC, can be scary. People wonder "will it really work?" You might be saying to yourself, "I'll wait and see if it works for someone else before I do anything." But just like the MLK quote, it's going to take some faith. Trust me, when we get to the top of this staircase, it will lead us to a greater space than we ever imagined. If you haven't already, come take that first step! Visit www.famic.org/campaign or just email me directly to find out what you can do to get started.


This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

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