Friday, March 13, 2015

Never underestimate the importance of training

Jeff Miller,
Vice President of
Business Development
As a funeral director, I can recall the early days of being thrown into the role with little to no training. I was forced to learn on my own, which ended up being at the expense of the families I served. Now more than ever, quality training is more important than ever because of the ever-changing environment we work. With families wanting and requesting alternative services, every funeral professional should be armed with the knowledge and skills to respond to their requests. This doesn’t just apply to those working a funeral home setting. It applies to cemetarians and vendors as well. It’s important to offer ongoing training to everyone including owners and managers.

Often times, large organizations seem to be better equipped to facilitate training, however, small companies, such as family-owned funeral homes, can also provide quality training. Many times, key suppliers will assist with training programs that are designed to focus on the specific needs of the organization, whether it is service offerings or product specific training. Don’t hesitate to ask them for assistance with training. Quality training provided in small doses will result in satisfied families, increased revenues for the funeral home, as well as the supplier. Everyone will benefit by knowing they did everything possible to provide exceptional service and value to the families they serve.

Please feel free to contact me at jeffm@trigard.com to discuss any specific training you’re interested in within your own organization.


This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

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