Friday, March 6, 2015

It's finally clear to me. Is it to you?

Karen Darby-Ritz,
Advance Planning Manager,
Camino del Sol Funeral
Chapel & Cremation Center
A few weeks ago, I read a story on Connecting about the Funeral Profession Predictions for 2015. And, as I read the article, something clicked and became very clear to me. Cremation is going to continue to rise at a rapid rate. Families will continue to educate themselves and will use social media and other forms of technology as their tools to do it. 

So, what does that mean for us as funeral professionals? It means that it's time that we start really thinking outside the box. How can we connect with the families we serve in the most meaningful way possible? Baby Boomers are growing older and are making the decisions for their parents and planning for their own futures. Many Boomers are looking for “nontraditional” experiences that reflect a life well-lived. Are we offering the products that allow them these experiences? Are we emphasizing creativity and family input? Or are we going with the status quo because that’s how we've always done it, and that’s where we’re most comfortable.

Now, more than ever before, we have the unique opportunity to open up new dialog with our customers, which leads to new thought processes in our profession. Each of us have the power to be the change needed in our industry. Are we really looking for what’s new out there? Are we open to new products and ideas which just might lead to new profits? Call us and let us help you think outside the box. Let us help it become clear to you.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at

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