Chief Executive Officer
Often times when I am speaking with a group visiting our program, I will ask the question, “Do you believe in what we do?” I feel like this is a very important question to ask, especially the younger generation. If we don’t believe in what we do, then how are the families we serve supposed to believe as well?
After asking that question, it is interesting to see the facial expressions. Most often they say yes, however, there have been a few who I can tell are contemplating their answer. When I see a concerned face in the crowd, I tell them that people can tell if they believe in what they do or not. We are a very privileged industry. We help people at one of the worst times in their lives. We provide products and services to help get them through it so healing can begin. If you aren't quite sure if you are a believer or not, please take the time to figure out how to solve this problem. The families we serve are counting on us to believe in what we do.
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.