Friday, December 19, 2014

It's okay to be a little lazy

Rich Darby,
Chief Operating Officer
One of the greatest “silent” gifts given to us each holiday season is the gift of laziness. In the hustle and bustle of today’s business and personal world, we are moving at a faster pace than ever.

It seems around the holidays everyone eases up on the gas pedal, and we allow ourselves to be just a bit more lazy than normal. I truly believe this ok. I believe we all need to take some time and just rejuvenate every once in a while. We deserve to focus on family and friends, and understand that business will be there after Christmas. There is nothing wrong with taking a few days just for you. If you are beating yourself up and fighting an internal struggle right now, stop fighting. I encourage you to allow yourself a few days to re-energize. You will be far more productive afterwards.

I have plans to take some time off between Christmas and New Year’s. I am looking forward to spending some wonderful time with my lovely wife. I haven’t abandoned my work ethic. I haven’t thrown away thoughts or work projects. I have just put them on hold for a few days. I am allowing myself to “de-stress.” Don’t worry, when January comes around, my articles will change. I will once again be kicking everyone’s rear to get up out of our chairs because there is business to take care of. Until then, Happy Holidays from the Darby family.


This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

Friday, December 12, 2014

Do you believe in what we do?

Linda Darby-Dowers,
Chief Executive Officer
At Trigard, we offer funeral professionals an educational program we call Trigard University to give them a feel for what we do. We invite members of our profession from across the country to tour our manufacturing facilities, learn different marketing techniques, visit our funeral homes and participate in many other educational activities.

Often times when I am speaking with a group visiting our program, I will ask the question, “Do you believe in what we do?” I feel like this is a very important question to ask, especially the younger generation. If we don’t believe in what we do, then how are the families we serve supposed to believe as well?

After asking that question, it is interesting to see the facial expressions. Most often they say yes, however, there have been a few who I can tell are contemplating their answer. When I see a concerned face in the crowd, I tell them that people can tell if they believe in what they do or not. We are a very privileged industry. We help people at one of the worst times in their lives. We provide products and services to help get them through it so healing can begin. If you aren't quite sure if you are a believer or not, please take the time to figure out how to solve this problem. The families we serve are counting on us to believe in what we do.


This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

Friday, December 5, 2014

Does the logo really matter?

Julia Sullivan,
Creative Director
Take a look around your facility. Does anything have the Trigard logo on it? Is it the blue logo or is it maroon? Either way it says Trigard, but did you know that having the right logo really makes a difference?

You are very important to Trigard’s brand. The Trigard brand is used in advertising, on vehicles, on websites, on signs, on business cards and even through word of mouth. Every time we share something about Trigard, it’s an opportunity to build the reputation of our brand, our dealers, our customers and our products.

When someone is searching for more information about Trigard and finds your information, what do they see? Does it match our other branding? Is the information current?


Logos evolve. Take Ford’s logo, for example. It has changed drastically since the company began. Would you know what to expect from Ford if they still used one of their outdated logos? Even if you remember one of their older logos, more than likely you connect their current logo with the modern Ford brand you know and trust.

The Trigard logo has evolved, too. If you are still using an older generation of the logo, now is the time to modernize. Contact our Customer Service team, and we’ll send you a FREE CD with a copy of our current logo and all of our current vault images.



This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.