Tuesday, June 3, 2014

Don't be afraid of change

Drew Edwards,
General Manager,
Sunset Funeral Home
Change is a scary word for a lot of people. It removes them from their comfort zone and asks them to walk down an unfamiliar path. It even requires a significant amount of time investment and teamwork to implement.

How often do you hear, "but we've always done it that way?" The truth about our industry is that change is here, and it is here to stay. Our customers are demanding more for a lower price. If they don't find significant value what we offer, they won't buy our products and services.

Whether you are a burial vault dealer, funeral director or cemetarian, I challenge you to take a hard look at your overall business. This includes your vehicles, your equipment and even the appearance of your staff. When compared to your competition, are you making a better impression? Have you visited your clients' funeral homes recently?

If you have yet to visit Trigard University, I strongly suggest that you do so very soon. TU is more than a tour of our manufacturing plants. You will walk away with every tool you need to implement change in your own business, no matter your role in our industry.

Call us today at 800.637.1992. Together, we will take the necessary steps to secure our future.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

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