Chief Financial Officer
I was so inspired by her story that I couldn't help but think how this situation applies to our industry. We have a choice. We can focus on what some perceive as threats to our industry, such as cremation or how today's consumer doesn't seem to value tradition. Or we can focus on the positive: helping families during the most difficult of times.
We have to stay positive and continue to educate the families we serve. We have to find new ways to help them celebrate the lives of their loved ones. Our families deserve the best.
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.