Tuesday, May 6, 2014

Do you see the silver lining?

Donna Darby-Walthall,
Chief Financial Officer
Spring is finally here, which means it's marathon season. Watching the news about the one year anniversary of the Boston Marathon bombing a few weeks ago, I was reminded that with every negative situation, there can be a silver lining sitting in the shadows. One story in particular caught my eye. It was about a young woman who had lost both of her legs during the bombings and how she fought to run the race again this year. She wasn't going to let her new disability stop her from achieving her goal of running and finishing the race. She could have focused on the negative side of her situation, but she decided to rise above it.

I was so inspired by her story that I couldn't help but think how this situation applies to our industry. We have a choice. We can focus on what some perceive as threats to our industry, such as cremation or how today's consumer doesn't seem to value tradition. Or we can focus on the positive: helping families during the most difficult of times.

We have to stay positive and continue to educate the families we serve. We have to find new ways to help them celebrate the lives of their loved ones. Our families deserve the best. 

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

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