Tuesday, April 1, 2014

Seize your opportunities

Jeff Miller,
Vice President of Business

"Luck is what happens when preparation meets opportunity." - Seneca

Are you hungry to grow, but feel like there are no new opportunities in your area? Opportunity doesn't exactly come and knock on your door. Whether you are a vault dealer or a funeral home, you have to keep your eyes and ears open in your community to identify potential opportunities.

If you are a vault dealer, has there been a recent change in ownership of a funeral home near you? Or is a cemetery getting ready to add a new section?  As potential customers change hands or expand, you have the opportunity to form or strengthen a relationship.

If you are a funeral home, watch for announcements about new senior living facilities and hospice services in your area. Or is there a big community event coming up this summer that would give you the opportunity to meet a lot of families? By reaching out to people in your community, you can form relationships and tell your story.

Once you have found an opportunity, are you prepared to take advantage of it? You need to able to understand your potential customer's unique needs and articulate what sets you apart for you competition.

Keep a close eye on what's happening in your area and be ready when an opportunity presents itself.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

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