Tuesday, February 18, 2014

How are you different?

Rich Darby,
Chief Operating Officer
In the funeral industry, we have been doing things the same way for decades. But what use to work in the past doesn't seem to be working anymore. Business is getting harder, and the fun is disappearing. Or is it?
 
What if you woke up tomorrow morning and you decided to commit yourself to improving your business and doing something new? You decide to forget about the "price slashers" and the "bad mouthers" and instead look at everything as an opportunity.
 
I would like to challenge each of you to face tomorrow with a new mindset. Ask yourself, "What am I going to do differently today?" The future of this industry is in your hands. You know this industry. You know your customers. You know how to succeed. Someone can always make it cheaper, but that is not a stable business model. Those who weather the storm, reinvent and diversify will succeed. So buckle up and tighten your seat belts, and join me on this ride. See you at the top!

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.
 
 
Are you paying too much for child casket vaults?

When you offer Serenity® infant/child casket vaults, you give families the chance to lavish their little ones one last time - for less than you might be paying now.
 
Available in pure white, white marble, pink swirl and blue swirl for toddler 31", infant 24" and preemie 18". A youth 54" is only available in a white marble finish.
 
Call Customer Service at 800.637.1992 for details and pricing.
 
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Tuesdays.
 

Did you know?
 
Trigard has a library of ads that can be personalized with your company logo for you to place in your local newspaper.
 
Call 800.637.1992 for more information.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Tuesdays.

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