Tuesday, November 26, 2013

Happy Thanksgiving

Donna Walthall-Darby,
Chief Financial Officer
For most, Thanksgiving marks the beginning of the holiday season. But, it feels like it starts earlier and earlier every year with the pressure to start Christmas shopping before Thanksgiving.

Our society lives in a constant rush and flurry of work, work, work, that we don't realize we are overlooking a perfect holiday to spend with those we love. Take a deep breath, slow down and take the time to celebrate Thanksgiving.

Try to avoid the stress of the holidays. Sometimes, around this time of year, I will try to get some exercise. Being active releases those feel good endorphins and puts us in better spirits. Laugh more. When you laugh it lightens your mental load and is infectious to those around you. And most importantly, don't over exert yourself. You might want to be a part of every aspect of the holiday season, but you just can't. It is okay to say no once in a while.

On behalf of my family and the Trigard staff, thank you for your support throughout this past year. We are extremely grateful and consider you one of our many blessings. We wish you and your family a very Happy Thanksgiving.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

Trigard closed for Thanksgiving
Trigard will be closed Thursday and Friday, November 28 and 29, to allow our staff time to celebrate Thanksgiving. We will return on Monday, December 2.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.
 
Did you know?
Everything is customizable. Our team of marketing professionals can customize any marketing piece with your logo or to fit your showroom. Including:

Selection room tools:
  • Display options
  • Family-focused literature
  • Video in several formats
Online tools:
  • High-quality web images
  • Digital versions of literature
  • Embeddable video for your website
Call Customer Service at 800.637.1992 for details.
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Tuesdays.

Tuesday, November 19, 2013

The billion dollar idea

Rich Darby,
Chief Operating Officer
I recently had the honor of meeting with one of the top business consultants in the world who works on a level of business I cannot even imagine. He deals with companies who gross hundreds of billions of dollars a year, a figure that most of us will never see in our lifetime.
 
Have you ever been told that having a million dollar idea was a waste? Well, the man that I had the pleasure to speak with said exactly that, and I think he is on to something. He explained to me that if you are meeting with the president of a multi-billion dollar company, you better bring a billion dollar idea; if you don't, you are wasting his time and money.


How often do we sit in our own businesses and waste time and money with ideas that bring us little return on investment? This conversation taught me a lot, but most importantly, it taught me to start focusing on the bigger picture. My days of multiple smaller projects netting little revenue are being put on the back burner. Instead, I will start focusing my energy on a single project that will make a larger impact on our business. It's time we simplify and start working smarter, one project at a time.
Our conversation was one of the best of my career, and a very eye-opening experience. It made me take a deep breath and realize how truly blessed my family and I have been. Thank you all for choosing Trigard products. We deeply appreciate and value your business.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Tuesdays.

The greatest generation

Ideal Burial Vault Co. Inc. recently provided vault services for a family burying their Iwo Jima veteran on Veterans Day.
 
Visit this website to read the inspiring story.
 
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Tuesdays.
 
Did you hear?
 
Our very own Linda Darby joined Jim Kepner, FAMIC president, on Gail Rubin's radio show "A Good Goodbye." They discussed the "Have a Talk of a Lifetime" campaign.

If you missed the interview, you can listen to the archived broadcast.
 
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Tuesdays.

 

Tuesday, November 12, 2013

Fall is upon us

Linda Darby,
Chief Executive Officer
When the leaves start to fall, I can tell that my favorite time of year is upon us. Thanksgiving is a beautiful holiday where we can spend time with our families without the worry of getting the perfect gift hanging over our heads. We can sit back and reflect on the blessings in our lives. It's the time of year to slow down and be thankful.

With that being said, please let me take this opportunity on behalf of my family and the Trigard staff to thank you for your partnership, your faith in our services and most importantly, your friendship. We are extremely grateful and consider you one of our many blessings. May you and your families enjoy one another's company.

If there is anything we can do for you this holiday season, please don't hesitate to give us a call at 800.637.1992.
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

Product spotlight: Appliqué®


Faces and places define the boundaries of a lifetime of memories. Share a memory, pay tribute to a loved one, and celebrate a life with Trigard vault Appliqués.

Whether it's a cherished saying dear to your loved one or a tranquil scene from our ever-growing library, almost any phrase or photo can be incorporated into a beautiful top or side Appliqué. Choose from and customize a wide variety of available images with quotations or personal photographs.

Call 800.637.1992 to see how we can create a custom tribute for you.
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Tuesdays.

Did you know?

You already know that the Healing Tree ® ceremony provides the families you serve with Memory Rings® as keepsakes. But did you know there is a jewelry kit available to display the rings and accessories in your selection room? It includes:
  • A stand
  • 7 chains
  • 7 leather necklaces
  • 7 key rings
  • Plus 50 extra rings
Contact Customer Service at 800.637.1992 to order.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Tuesdays.

Thursday, November 7, 2013

Making your life easier

Kelli Nesbitt,
Customer Service
It is hard not to brag when it comes to Trigard Memorials' user-friendly website trigardmemorials.com.
 
Did you know we offer over 900 emblems for your families to choose from? On our emblems page, you will see our categorized library where you can easily browse through our enormous selection, ranging from animals and nature to religion and transportation. The options are endless. You can even provide this link to the families you serve.
 
Order forms are also available online. You can complete and email your finished order form directly from our website.
 
Did you know, all Trigard Memorials literature is available online as well.
 
If you would like help navigating our website, call Trigard Memorials at 800.798.4900 and one of our Customer Service representatives will get you started.
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.
 
 
Product spotlight: Emblems
 
To help memorialize a loved one, choose one of our 900 emblems to enhance the personalization of your memorial. Emblems are available on any of our memorials.
 
Call 800.798.4900 for pricing and details.  
 
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.
 
Design Tip of the Week
 
Please write the text on the order form exactly the way it should be on the memorial. If you abbreviate, that is how it will appear in your layout.
 
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Tuesdays.

Have news to share?

We always enjoy hearing good news and success stories. Send your updates to marketing@trigard.com and you may find yourself in our eNewsletter!


Thinking about offering Trigard's Serenity® casket vaults?

Funeral homes and cemeteries across the country count on these products to provide families with one last opportunity to protect their little one and honor them with all of the love, care and security possible. 

Here’s what people are saying about the Serenity casket vaults. Are you using Serenity casket vaults? Let us know why you choose them in the comments below. Haven’t switched to Serenity? Call 800.637.1992 for details and pricing.

“Serenity casket vaults offer protection to a grieving family. Families appreciate the security of the butyl tape seal. Since it is a combination casket vault, it saves families money, and still has an attractive warmth.”

Lynda Watts, President
Watts Vault and Monument Co.
 
“Our specialized team used over 600 Serenity casket vaults to conduct a recent cemetery relocation program. They were manageable for the archaeological team and durable enough for the replacement cemeteries. They presented a more viable option with their ability to function as both a casket and vault as they eliminated the use of concrete grave liners. Most importantly, they provided the family with an assurance that the program utilized an industry standard sealed burial container that respected their loved ones given the circumstances. With the reoccurrence of historic cemetery relocations, Serenity products represents both an effective and respectful option for recasketing and reinterment.“

Melody A. Carvajal
Cemetery Consulting Services
McKissack & McKissack
Midwest, Inc.

Susan D. Grzybowski
Director - Cemetery Services
The Louis Berger Group, Inc.

Tuesday, November 5, 2013

Give your ads new life


Julia Sullivan,
Creative Director
The Trigard marketing team's job is two-fold: we raise brand awareness by communicating to you, members of our industry, and we create materials that you can use to communicate to your customers, the families you serve. It makes sense that we have specific tactics for each audience. We speak to funeral professionals about providing value and increasing revenue; we speak to consumers about the importance of remembering their loved ones.

Even so, many of the materials we produce for funeral professionals can be quickly adapted for consumers. Ads about the Healing Tree®, invoice stuffers featuring the Serenity® infant and child casket vaults and educational videos can be ready for you to share with the families you serve with just a few tweaks. We can even personalize the materials, adding your name and contact information as the call-to-action.

The next time you see something from Trigard, consider if it might be a message you'd like to share with your customers. If so, give us a call at 800.637.1992 or email marketing@trigard.com. We'd be happy to put those materials to work for you.This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.



Product spotlight: Healing Tree®

The gentle power of Trigard's Healing Tree ceremony increases graveside value and creates lasting impressions with the families you serve.

During the interactive ceremony, a minister or family member reads the Healing Tree poem, inviting the family to take a Memory Ring® from the vault to help remember their loved one.

Call 800.637.1992 to see how Trigard can help you to give your families even more value.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.



Did you know?

Would you like to display the Healing Tree essentials in your selection room? Did you know we have a number of different marketing tools for the Healing Tree?

To get you started, check out the basic Healing Tree bundle. It comes with:
  •  20" x 28" framed Healing Tree poster
  •  20 Healing Tree brochures
  •  Jewelry kit (Includes stand, 7 chains, leather necklaces and key rings, plus 50 extra rings)
  •  Healing Tree DVD
Contact Customer Service at 800.637.1992 for current pricing.
 
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.