Tuesday, October 29, 2013

Embrace the price question

Jason Murphy,
Director of Family Services,
Sunset Funeral Home
As Director of Family Services at Sunset Funeral Homes, also owned by the Darby family, I've seen preneed counselors struggle to respond to a family's objections about price. Families often say, "Your prices are way too high!" or "It costs that much for an hour service?" Instead of hoping the price question doesn't come up in an appointment, a counselor should expect and embrace the question. Why? Because most responsible people watch their finances.So logically, someone who questions price could be a financially responsible person and is likely to understand the importance of preplanning.

When a family questions price, don't look at it as complaining, instead, view it as an invitation to help them understand value. At Sunset, whether we are talking about funeral services, bronze memorials, or burial vaults, we demonstrate value by explaining why these selections are different from other purchasing decisions. You could say to a family that this preneed funeral purchase is the most important purchase of their lifetime because of the certainty that someone will have to pay for the funeral. These types of statements open the door to discuss the value and benefits of pre-planning.

Price is what you pay today, and cost is what you pay for the rest of your life. Price and cost are not always equal. The loss of value that comes from a cheaper price can create a lifetime cost that may never be fully paid. We can easily embrace price questions when you know the value of the healing that pre-planning provides families


This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.


Product spotlight: Personal Touch® 2.0
We understand the challenges of the showroom. Informing families, respecting the funeral home's space and increasing your vault sales are all important objectives. Our experts are ready to consult with you to create effective custom displays and work to personalize our Personal Touch 2.0 vault selection software.
Call 800.637.1992 today to enhance your customers' showrooms and to upgrade to Personal Touch 2.0.  
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

Thursday, October 24, 2013

Trigard Tuesdays: Employee Spotlight

The team members I have in manufacturing are my most valuable assets. Over the next few months, I will be introducing the employees who provide you with Trigard products. - Ryan Snyder, Plant Manager


Linda Pasco

Linda has been part of Trigard's Aegean® packaging department for 10 years. She is responsible for packaging assembly parts and inspecting final components for all Aegean vaults. Linda's versatility allows her to also help in the shipping and metal departments.

When I asked Linda what she likes most about her work she said, "I enjoy working for a family-owned and operated company. The Darby family is a joy to work for. They are very caring and considerate to their employees as well as their customers."


Linda takes great pride in her work. She believes quality is the key to a great product. Share shared, "I want provide a product that I am proud of and would use for my own family."

Over the years, Linda has gained a great deal of knowledge about customer preferences and ordering patterns. When discussing her commitment to service she said, "Customers are why I'm here. Their needs and expectations are priority one." Linda always looks forward to meeting customers when they pick up their orders or are on a plant tour.
 

Linda is a valuable part of the Trigard team. She understands how important you, our customers, are to us. She takes great care and pride in the work she performs for us and for you.
 
 
Greetings from Austin
 


We are halfway through the 2013 NFDA Convention and Expo in Austin. What a great event  has been so far! On Sunday, Linda Darby and Rich Darby joined Alan Creedy for a spirited educational session called "Family Business Disputes: Court Is in Session." The three acted out some sticky scenarios that the attendees found all too familiar. But instead of retreating to their separate corners, Alan helped mediate the disputes, giving the audience members valuable tools to take home.

Our Trigard booth on the Expo floor has attracted many great questions about our products. As expected, there has been lots of attention around our memorial rocks and boulders. Attendees are always impressed by the quality, versatility and light weight of these products.
 
Product spotlight: Serenity® Remembrance Bear ceremony

We unveiled a new product at the NFDA Convention and Expo. The Serenity Remembrance Bear ceremony is inspired by the success of the interactive, graveside Healing Tree ceremony. After the special Serenity Remembrance Bear poem is read, friends and family take a teddy bear Memory Ring® as a keepsake. It's available for all sizes and colors of our Serenity casket/vaults and provides families a special way to stay connected to their little one.
 

A set of five rings and Appliqué are only $10. Call 800.798.4900 to order.


This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

Tuesday, October 15, 2013

Have it your way

A fast food giant may claim "have it your way" as their slogan, but the creative team at Trigard makes it happen for vault dealers, funeral homes and cemetery offices every day. 
Our marketing solutions are modern, tested and geared toward helping families make their best decision. But their real strength is the ease of customization.

I talk to customers about these customizations every week, and they're always delighted by the answers. Can you change the color on the tent setup photo? Of course. Can you show only three colors of the Aegean®? You bet. Can you help me figure out how to make this family-friendly? Absolutely!

Granted, there are a few things we can't compromise on. We have to present products consistently and maintain our graphic standards, but you might be surprised how much flexibility we have.

But what if you aren't interested in designing your own displays? I'd be delighted to talk you about our tried and true standard displays and posters.

Call me at 800.637.1992 to get started.


Product spotlight: Monu-Niche™
 

Trigard's Monu-Nichegives families a place to visit their loved ones' cremated remains. It is built on a solid granite base and allows for 12 companion memorial spaces in the footprint of one memorial. The Monu-Nichecan even be enhanced with personalized bronze cover plates and flower vases. Call our customer service team to learn more

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

Tuesday, October 1, 2013

Trigard Tuesdays: Community events build relationships

As business owners, we should give back and support the communities we serve.

Throughout the year, we host several customer appreciation events through our funeral homes in Danville and the surrounding areas that we serve.

Every summer we have ice cream socials and hire local talent to sing by the beautiful Swan Pond in our cemetery. We also have free hot dog luncheons with drawings and prizes. This fall, we are sponsoring a nature walk and will be serving donuts and apple cider from our local apple orchard.

We see great value in community events. Does it cost us a little bit? Sure it does, but you cannot put a price on the relationships we build.

How are you showing the community your appreciation? Post your ideas on our Facebook page.
 
 
Product spotlight: Trilogy® 
                       
The Trilogy® is a lined, sealed burial vault with many options.
 
The interior liner is available with a basic textured surface, simulated wood grain, or simulated stone finish. The stone finish is available in black marble, white marble or gray granite.

You may choose from cover finishes of painted concrete, flat simulated stone, or simulated stone with a raised church window design. You can even add a custom Applique.
 
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.