Tuesday, September 24, 2013

The battle of price versus value

Have you ever asked yourself what makes you decide to change brands or suppliers?
As consumers, we are targeted daily to change our thought patterns and to focus on new brands and products being offered.

The things we see value in are often the same things our customers do. Thinking that all customers are solely price driven is often furthest from the truth.
Many times, customers don't choose the cheapest price; they choose the product or brand that gives them the best bang for the buck!  They choose what they believe to be the best value.
When I make a large purchase, cheapest doesn't get it. For me, value wins every time! Does value prevail for you and your customers? Tell me by posting your story on our Facebook page. 
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

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