Tuesday, August 13, 2013

Rich Darby discusses "The new consumer"

Welcome to our second week of recapping Trigard Convention 2013. Last week, we shared the wisdom and insight from special guest speaker Mike Staver. This week, we're sharing the highlights from two more presentations.

Mike Staver was a hard act to follow, but Rich Darby, Trigard Chief Operating Officer, handled the job with a high-energy, interactive presentation. Rich explained his unique perspective on our industry as thanks to being hands-on in all facets of the business, from the development of Trigard products to serving families in the funeral homes that the Darby family owns. He shared what he's learned about "the new consumer" that has emerged.

He reinforced that Trigard vault dealers are providing so much more than just a vault. He challenged attendees to find even more ways to become consumer-centric and provide an indelible experience through personalization, ceremony and attention to detail.

He solicited stories from the dealers in attendance, including Steve Handley, Handley Precast Systems, who shared a powerful story about a family so moved by the Healing Tree® burial vault that they said "the vault was the highlight of our day."

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

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