Tuesday, July 2, 2013

Join this campaign now!

Linda Darby, Trigard Chief Executive Officer 
Have you heard of the FAMIC organization or their new "Have the Talk of a Lifetime" campaign? If you aren't familiar, I urge you to go to the FAMIC website and check out this grassroots public awareness campaign aimed at motivating families to have conversations about life and what they value most.

As the NCBVA's voting representative to FAMIC, I have had the great experience of helping make this campaign a reality. I cannot ever remember a time in my professional career in which a group of key funeral service organizations have united around a common goal and developed a campaign of this nature. I am thrilled to be a part of this grassroots effort and ask my funeral service colleagues to join me in making this campaign a success. The families we serve are worth it.

We will be giving our Trigard dealers more information about how they can join the campaign at our Trigard Convention this July.  For those of you who can't wait, here is a list of the best ways you can become involved with this campaign today.

Good: Watch this video. "Like" it on YouTube and embed it on your website.

Better: Call Trigard Customer Service at 800.637.1992 or Contact your national organization and request login information to access www.famic.org/campaign. Then, download the animated GIFs and place them on your website, linking them to www.talkofalifetime.org so families can request a free brochure.

Bonus points if you purchase printed copies of the brochure to distribute to families on your own.

Best: Customize the news release template to set up interviews with your local media. Then download the advertisements and place them in your local papers.

Bonus points if you follow @TalkofaLifetime on Twitter and "like" @HaveTheTalkOfALifetime on Facebook.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

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