Jeff Miller, Vice President of Business Development
Conventions and trade shows have been part of our profession for many generations. I used to attend trade shows as a funeral director. During that time it was exciting to see all of the new trends in the industry. It was also a great opportunity to network and build new relationships. If you've drifted away from attending these shows, I would suggest you take a moment to reconsider their value.
Now I attend the conventions and trade shows as an exhibitor. I find great value in interacting with current clients and prospective clients on "neutral turf" away from the funeral home or cemetery setting. From an exhibitor standpoint, it is important to promote your company and the specialized products you offer. Where better to showcase your team and services than your local state convention or trade show? Attending the shows also provides you with first-hand knowledge of new trends or opportunities and allows you to see what your competition is offering.
Remember, the size of the exhibit space is less important than the message you promote. Whether you choose to exhibit on your own or team up with other Trigard dealers from your state, feel free to contact us for help and input when selecting and designing your exhibit space. We have plenty of resources to assist you.
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.