Attention vault dealers, funeral homes, cemeteries and other professionals in the deathcare industry: FAMIC has launched a new campaign to help you connect with families.
The "Have the Talk of a Lifetime" campaign is designed to help families make important decisions about how they wish to remember and honor the lives of their loved ones.
Good: Watch this video. "Like" it on YouTube and embed it on your website.
Better: Call Trigard Customer Service at 800.637.1992 or Contact your national organization and request login information to access www.famic.org/campaign. Then, download the animated GIFs and place them on your website, linking them to www.talkofalifetime.org so families can request a free brochure.
Bonus points if you purchase printed copies of the brochure to distribute to families on your own.
Best: Customize the news release template to set up interviews with your local media. Then download the advertisements and place them in your local papers.
This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.