Thursday, June 27, 2013

Help families "Have the Talk of a Lifetime" with free tools

Attention vault dealers, funeral homes, cemeteries and other professionals in the deathcare industry: FAMIC has launched a new campaign to help you connect with families.

The "Have the Talk of a Lifetime" campaign is designed to help families make important decisions about how they wish to remember and honor the lives of their loved ones.

We've compiled a list of the best ways you can get involved in this campaign.     
  
Good: Watch this video. "Like" it on YouTube and embed it on your website.

Better: Call Trigard Customer Service at 800.637.1992 or Contact your national organization and request login information to access www.famic.org/campaign. Then, download the animated GIFs and place them on your website, linking them to www.talkofalifetime.org so families can request a free brochure.

Bonus points if you purchase printed copies of the brochure to distribute to families on your own.

Best: Customize the news release template to set up interviews with your local media. Then download the advertisements and place them in your local papers.

Bonus points if you follow @TalkofaLifetime on Twitter and "like" @HaveTheTalkOfALifetime on Facebook.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

Tuesday, June 25, 2013

How can you benefit from conventions and trade shows?

Jeff Miller, Vice President of Business Development

Conventions and trade shows have been part of our profession for many generations. I used to attend trade shows as a funeral director. During that time it was exciting to see all of the new trends in the industry. It was also a great opportunity to network and build new relationships. If you've drifted away from attending these shows, I would suggest you take a moment to reconsider their value. 

Now I attend the conventions and trade shows as an exhibitor. I find great value in interacting with current clients and prospective clients on "neutral turf" away from the funeral home or cemetery setting. From an exhibitor standpoint, it is important to promote your company and the specialized products you offer. Where better to showcase your team and services than your local state convention or trade show? Attending the shows also provides you with first-hand knowledge of new trends or opportunities and allows you to see what your competition is offering.

Remember, the size of the exhibit space is less important than the message you promote. Whether you choose to exhibit on your own or team up with other Trigard dealers from your state, feel free to contact us for help and input when selecting and designing your exhibit space. We have plenty of resources to assist you.

See you at the next show. 

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

Tuesday, June 18, 2013

Montgomery Vault holds training event at Lee Funeral Home

Tom Claxton, Montgomery Vault, recently helped Lee Funeral Home, Clinton, MD, implement a new custom Trigard Vault 180 wall display. But a display is only effective if everyone knows how to use it well. Tom trained the staff about how to help a family understand their burial vault options. We applaud Tom Claxton and Kelly Zimmerman, who assisted, as well as the rest of the staff at Montgomery Vault for providing such great tools to the funeral homes they serve. 

Do you need help with training? Call us at 800.637.1992.  

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

Tuesday, June 11, 2013

Hunting for high-quality images?

by Julia Sullivan, Creative Director

Nearly every day a dealer, funeral home or cemetery contacts us for high-quality images of our products. We are always delighted to help you find what you need, but we have plenty of resources in place to make it even easier for you. Here's how: 
  • Call customer service to order a Vault Image CD or Urn Vault Image CD. These CDs are waiting on the shelf for you with our current library of high-resolution and web-resolution standard images.
  • Need it immediately? Dealers can login to the Trigard website and download zip files of each product line. Again, you have a choice of resolution.
  • Need something custom? We post our standard, most popular images online and on the CDs, but sometimes you need something special. When you do, contact marketing@trigard.com. Remember, there may be additional design charges if you're looking for something that's not already in our library. 
We appreciate and honor the relationships our dealers build with their customers. That's why we recommend that funeral homes and cemeteries start with their Trigard dealer for help with images. But if you're not finding what you need, you can always call customer service at 800.637.1992 for help. 

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.

Tuesday, June 4, 2013

Why are we so afraid?

Rich Darby,
Chief Operating Officer
Think about the last time you went to the doctor's office. You are sitting in the exam room, and hear the door knob turn. He pops in the room with a smile on his face and a quick hello. As he goes through your chart, you see his eyebrows lower and raise several times. "Everything looks fine to me now, but I have some concerns. Your weight is increasing, your cholesterol levels are up from a year ago, and you have stopped exercising. I suggest you get back in the gym, cut the calories and fried foods, and you and I will have a happy, long relationship together." You gladly agree, shake his hand, and are on your way.

The advice your doctor has given is firm, yet fair, and you agree with him. He gave you his personal and professional opinion. You are satisfied, because that is what you came to him seeking: good, sound advice about your health decisions.

As funeral professionals, why are we so afraid of telling people what they need to hear? Why are we afraid to tell a friend the differences between a concrete grave liner and a lined, sealed, warranted burial vault? Often times we default to the "nice guy who doesn't want to make waves."

Several times throughout the year I am asked what type of burial vault I recommend. Do you know what I do? I tell them the truth. I tell them my personal and professional advice, just like my physician would. I tell them exactly what I know in my heart and in my gut. My advice is firm, yet fair, and based on my knowledge of the industry and product.

So let's stop being afraid. Let's give all of our customers our good, sound advice, not just what we think they want to hear. Do you want to know what I tell families verbatim? Email me at RichD@trigard.com for my scripting.

This article originally appeared in Trigard Tuesdays, our weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/tuesdays.