Tuesday, March 19, 2013

Top 3 things you should know about the Trigard marketing team

By Julia Sullivan, Creative Director

When you think of marketing do you think about junk mail? One of our dealers stopped in last week. He said how much he appreciated that Trigard is always focused on meeting his needs, especially when it comes to custom marketing materials. He's exactly right. Here are some other things you should know about our marketing team:

1. We are so much more than ads.
The same team that creates ads also designs our booths for national conventions, wall displays, literature, posters and newsletters. We are also photographers, copyeditors, print designers, video editors, web designers, technology consultants, and strategists.

2. We listen - then recommend. As creative director, it's my responsibility to solve problems for our dealers. When I talk to a vault dealer, I do a lot of listening. Every situation is unique. Only after listening will I make recommendations. My team firmly believes in working together to find the right solution - not convincing you that something standard is the only way.

3. Creating a custom appliqué® is our favorite project.
Sure, turning a completely custom appliqué around in a matter of hours is a monumental task. But this marketing team loves the challenge. Creating a custom appliqué is the most direct way we serve families. It is our absolute honor and privilege to transform cherished photos into a tribute.

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