Thursday, October 11, 2012

What do you really know about your competition?

Jeff Miller, VP of Business Development

Do you spend a lot of time thinking about new ways to grow your business and get ahead of the competition? Maybe it's time to take a closer look at the competition. 

Learning all you can about your competitors is essential. Factual information about their product offerings, level of service, and customer training programs can open your eyes to new ideas. It also gives you a basis for judging your company's strengths and weaknesses.

Once you get to know your competition you can begin asking questions like "what do they do that we don't?" and "do they offer products and services that we don't?" The information you gather can be used to develop your own unique approach and customer presentation.

You should also ask "What do we offer that our competition doesn't?" If you are a Trigard dealer, you should have no shortage of answers to this question. One example of a unique product that offers great value is Trigard's Aegean® Healing Tree®. 

Give me a call at 419.290.7707. I will gladly share the many success stories and details as to how this approach has helped many of your fellow Trigard dealers to grow their business one new account at a time. 

Start studying the competition. After all, when you understand your competition it makes it easier to explain your value to your customers.

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